Forever 21

Forever 21 is the retailer of the times. Let's face it, the clothes are trendy, inexpensive and appealing to most women.  While most retailers are suffering huge losses, Forever 21 experienced an increase in profits, with plans of expansion.  The store will start a kids line for children ages 7-14. They recently launched a plus-size line that is also profitable.  I personally prefer quality over quantity, but it is clear that I am the minority and not the majority. Teens, moms, and now kids will keep the stores profits high and as long as that keeps happening... it will live on Forever.