Forever 21

Forever 21 is the retailer of the times. Let's face it, the clothes are trendy, inexpensive and appealing to most women.  While most retailers are suffering huge losses, Forever 21 experienced an increase in profits, with plans of expansion.  The store will start a kids line for children ages 7-14. They recently launched a plus-size line that is also profitable.  I personally prefer quality over quantity, but it is clear that I am the minority and not the majority. Teens, moms, and now kids will keep the stores profits high and as long as that keeps happening... it will live on Forever.

STYL'D

MTV is airing a new reality show tonight called Styl'D.  The contestants ultimately want to become Stylists.  The winner of the competition will work for MMA, the same PR company where Rachel Zoe once worked.  It will be interesting to watch and see how much is reality and how much is fantasy.  Stay tuned.

Being a stylist and trying to keep up with a fashion blog can be challenging.  Working full time and being completely exhausted after work, has left me temporarily unable to write. Well, at least on a daily basis.  Presently, there are no rules. Whatever we choose to wear is right. Colors, fabrics, boyfriend jeans, plaids and comfy tees...it's totally up to us to decide how and what to wear.  But hasn't it always been?

Henri Bendel

Hendri Bendel is coming to the Beverly Center.  November 2009, is when the store will open its doors to southern California. Talk about excited! Perfect timing and just in time for the holidays. What took them so long?

Its Not Rocket Science

While working in retail, there was a influx of women who would ask me to dismantle every piece of clothing off the mannequin.  They confessed they didn't know how to "put it all together." I was in awe because to me it was effortless. I didn't realize there were "clothes challenged" people. How could you not know how to put a look together?  That's when I realized this was my calling. I love the creative process of taking several pieces, putting them together and creating a wardrobe masterpiece as I like to call it. Here's a rule of thumb: Wear what works for your specific body type.  Clothes need to be tried on and fit properly.  We wear the clothes, clothes do not wear us.  If women stay away from trends and wear what works for them, they"ll be pleasantly surprised by the outcome.

Sign of the Times

Fashion definitely reflects the sign of the times.  During these tough economic times, many people find themselves wearing what already exists in their closets, or purchasing pieces from vintage or bargain sales.  The rebirth of the woman's shirt dress is here. An effortless, throw on item that is comfy and classic.  Sold at J. Crew, Nordstrom and other retail stores, once you invest in one, you can have it for many years.

John Hughes

John Hughes passed away yesterday. Many of us who grew up as teens in the 80's remember his remarkable films such as Ferris Bueller's Day Off, Pretty in Pink, Sixteen Candles, and my all time favorite, The Breakfast Club.  The styles and clothes worn in these films are etched in my mind forever.  In the Breakfast Club, Molly Ringwald is wearing brown, distressed knee-high boots with a chocolate brown skirt and a pink top.  To me, this was the absolute must have, I gotta go out right this minute and find her skirt & boots.  Needless to say, I never did.  The costume designers did an amazing job with his films and although he is gone, his legacy and films will remain forever.